There is not a single person who has not been affected by the COVID-19 outbreak around the globe in 2020. We all face such uncertainty about the future. Businesses everywhere have had to shift the way they operate on a day to day basis. How did your business find itself if given shut down/work from home orders?
There was a while during the rise of the social media empires where some would say, you don’t need a website, just get on social media and you are good. This is the furthest thing from the truth. You need both. Your website serves as your store/office in the digital realm. Social sites serve as your networking. This is an easy way to separate the two spaces.
In today’s global economy, you should always be able to serve clients virtually. During the global pandemic we have seen even brick and mortar businesses get online and start serving clients in a whole new way. And while you do need to connect your social networks to your website, the site still serves a very important function for your brand.
Your website is where your clients and customers know they can go to find out what they need to about your products and services. They should be able to go to your site and get to anyplace else from there. Your site is your brand’s hub.
People are searching for you online. The same way people would use a phone book. Now it’s even more important to have a way for clients to find you online.
The most important elements to have on your site are:
• Who are you?
• What do you do/what products do you have?
• How can I contact you?
When businesses are allowed to start working freely again, your potential customers and clients will be heading to the business they were able to find online while they were home on their computers and mobile devices. Don’t let your business get left behind.
